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How to start an EV charging station in India

How to start an EV charging station in India

The rise of electric vehicles has been one of the most talked about topics in the last few years. It is not only good for the environment but also good news for people who use public transport. If you own an electric car or want to buy one, this article will show you how you can start an EV charging station in India.

What is an EV Charging Station?

An EV charging station is a type of electric vehicle (EV) charging station that can be used to charge electric vehicles. In general, it is installed at home or workplace and allows the user to charge their EVs from an onboard power supply. The main benefit of using an EV charging station is convenience as it eliminates the need for frequent visits to service stations.

There are several types of EV chargers available today: Level 2 chargers enable you to recharge your battery while driving on long journeys; Level 3 chargers will allow faster recharging times than those available in Level 2; Ultra Rapid Chargers are capable of delivering up to 200 kW per hour which means they can recharge batteries in 15 minutes flat!

Types of EV Charging Stations.

EV charging stations are available in various types. A few of these include:

  • Fast charging – This is the fastest method of charging a battery. It takes only a few minutes to fully charge your car’s battery and can be used at home or at work.
  • Slow charging – This is a more efficient way of recharging your batteries and takes longer than fast charging but still much faster than normal household appliances like vacuum cleaners, etc., which take hours or even days to fully recharge their batteries

Level 1, Level 2 & Level 3 adapters: Each type comes with its own connector type depending on how much power each adapter can output – this means that if you have multiple EVs using the same connection point then there will be two different connectors being used on different vehicles; thus requiring two sets of cables (one for each). The cables themselves must also come with an appropriate voltage rating so that when plugged into any charging point it doesn’t overheat themselves due to the excess current flowing through them!

Setting up an EV charging station in India.

To set up a charging station, you will need the following:

  • A license from the transport department. This can be obtained through your municipality or local government office. If there isn’t one in your area, it’s possible that they may be able to help get one set up for you (it’s not required).
  • An EV charger or adapter kit that includes both high-wattage connectors and standard jacks so that people can charge their cars using existing outlets in their homes or offices as well as at public charging stations like those found at airports or hotels.* A power connection between your home/office building and the nearest overhead electric line (also known as “grounded”). These lines are usually used by utility companies such as electricity providers; however, if they’re buried underground then no cable connection is needed!

Placing an Application for a License for Charging Station

After you’ve met all of the requirements and purchased your equipment, you can apply for a license from the Department of Energy (DOE). The application process involves submitting several documents:

  • A copy of your business plan. This should include information about how much electricity you will use, including any plans for expansion or growth within five years. If necessary, it’s best to hire an accountant or lawyer who specializes in energy efficiency issues to help write this document for you so that it meets DOE standards.
  • A list of all equipment purchases made during the past five years—including licenses required under federal law as well as those purchased by other firms in similar industries (such as restaurants). The DOE will also want proof that each piece was paid off before installing at least one unit on-site; if not paid off yet then they’ll expect proof showing when payments start again after the installation has been completed (usually with some kind of agreement signed between buyer/seller). You might also need access codes provided by manufacturers which allow them access while trying out products prior!

File for Infrastructure Permission from the Transport Department.

The application form for Infrastructure Permission is available on the Transport Department website. The application can be downloaded and filled in by hand, or filled in online and printed out.

If you are applying online, you will need to attach certain documents with your application. These include a site plan, a letter of consent from the land owner if the application is for new development or extension, and plans showing the location of any existing facilities such as bus stops or taxi stands.

The License fee to set up EV Charging Station in India.

When it comes to setting up an EV charging station in India, you will have to pay a license fee. This is for the government and electricity board’s permission and is required for you to use the public space for charging electric vehicles. You may have heard that all of this is free but that’s not true! There are some costs involved here which we will now look at in detail:

  • The License fee – Is Rs 10 lakhs (approx $15k) per year (for 20 years).
  • Fees to be paid by customers – Rs 150 per month per unit charger or Rs 200/month during peak hours (peak hour varies from state to state).
  • How long does it take? A few months! It can take longer depending on how quickly your application gets processed by the local authority.*What happens if I don’t pay my fees? Your application will expire after six months unless you renew it before then; otherwise, they’ll send someone round every month until they find out where your money has gone

EV charging stations are becoming popular in India

EV charging stations are becoming popular in India. The number of electric vehicle charging stations is expected to increase, and the government has taken various steps to encourage their use. The government is providing subsidies for electric cars, as well as tax benefits for companies that set up charging stations.

The government is also planning to set up charging stations for electric vehicles at petrol pumps across the country. These stations will be operational by March 2019.

Additionally, the government is planning to set up charging stations at bus stations and metro stations across India. The government is also planning to introduce electric buses in cities like Delhi and Mumbai by 2020.


In this article, we have discussed how to start an EV charging station in India. We have provided information about the types of EV charging stations and the documentation requirements for setting up one. The process of applying for a license can be tedious and time-consuming, but it is worth it once you’ve received your license!


Business Opportunities in Electric Vehicles Sector in India

India is emerging as a global hub for Electric Vehicles (EVs) and the sector is set to grow at a CAGR of 20% from 2019-2024.  With proper policy support and infrastructure, India can become one of the largest markets for EVs in Asia Pacific region.


Electric vehicles (EVs) have emerged as a major source of competition in the automobile industry. With their lower running costs and improved performance, EVs are expected to replace conventional cars in the near future.


They are also expected to reduce carbon emissions significantly by reducing fuel consumption, lowering maintenance costs and increasing mileage per charge. In addition to this, they can be driven by any person who has a driving license regardless of age or gender; therefore making it accessible for all members of society who wish to own an EV but cannot afford one yet due to its high cost.

Global Scenario


The global EV market has grown from 0.2% in 2010 to 2% in 2017.


India is the fastest growing EV market in the world, with a total annual sales volume of 1 million units by 2020 (5-year target). This is more than double that of China and Japan combined!


The United States leads by far when it comes to electric vehicle (EV) adoption rates; however, it also has one of the lowest penetration rates due to high costs associated with EVs compared with other countries such as Germany or France which have lower average income levels but higher wages per capita than America does today

National Electric Mobility Mission Plan 2020


The NEMMP 2020 is a national plan to ensure that by 2020, 10% of the vehicles sold in India are electric. The plan aims to achieve this by increasing access to charging infrastructure and promoting the use of EVs among consumers. It also seeks to increase the number of charging stations across India, while expanding their reach into remote rural areas where public transport is scarce and electricity supply unreliable.


The government has set aside $500 million for this purpose under its Clean Energy Fund (CEF). In addition, it has announced plans for developing 800 MW solar power projects over five years at an estimated cost of Rs 3 lakh crore ($40 billion).

EV Market and Infrastructure


The electric vehicle (EV) market is expected to grow at a CAGR of around 40% in the next five years, making India one of the largest markets for EVs. With more than 700 million people already driving motor vehicles and with an increasing number of cities adopting measures such as congestion charging and parking restrictions, there is significant potential for growth in this segment.


In addition, India has what it takes for becoming a global leader in this space: skilled labor; manufacturing infrastructure; and a large pool of investment money from foreign companies that could help accelerate innovation within our domestic industry.

Why is Electric Vehicle(EV) a Business Opportunity?


You should consider electric vehicles as a business opportunity because of the following reasons:


Electric vehicles are becoming increasingly popular in India, with sales increasing by over 30% every year. This trend shows no signs of slowing down, so it’s important to get involved now if you want your company to be on the right side of this trend.


The government has been supporting EVs by making them cheaper and easier to buy than gasoline-powered cars, which has led to a surge in demand for EVs around the world. In fact, many countries have created tax incentives specifically targeting those who purchase an EV or hybrid vehicle as part-payment for their home electricity bill (or other expenses).

Government Policies to Support EV Adoption


You should also be aware of the government policies that are in place to support EV adoption. While some countries have imposed taxes on Electric Vehicles (EVs), India has not done so and instead has announced several incentives for their growth.


The government has announced an ambitious plan to electrify all vehicles by 2030, starting with public buses (in phase 1) and taxis (in phase 2). This will help ensure that India becomes one of the biggest markets for EVs globally in terms of sales volume by 2020.


The Ministry of Heavy Industries is working towards creating an infrastructure for charging stations across cities like Delhi and Mumbai where there are large numbers of people commuting daily by auto-rickshaws or autos whose owners would be able to use these chargers at home before work starts each day.*


There are also plans underway at various levels within government departments such as ministries, state governments and corporations/companies which will help increase awareness about electric vehicles among consumers as well as provide incentive schemes related specifically to this sector.*

Public EV Charging Stations


You can also find public EV charging stations in the form of charging poles and charging stations. The government is setting up these types of stations in public places such as malls, restaurants, hotels, and airports to facilitate the use of electric vehicles by citizens.


There are many ways you can use these charging poles:


Charge your vehicle while you’re out running errands (or even just getting dinner) with your family


Use them at home when there’s no AC outlet available or you want to charge while watching TV or reading a book

EV Franchise and Dealership


There are several ways in which you can make money from the electric vehicle (EV) market. For example, it’s possible to franchise or dealership of electric vehicles, charging infrastructure development, battery swap technology implementation, and others.


Electric vehicles are becoming more popular in the automotive industry. The number of electric vehicles on the road has increased significantly, and it is estimated that by 2022, there will be over 37 million EVs worldwide.

EV Policy and Investment Incentives


Financial incentives for the purchase of EVs:


Tax incentives for the purchase of EVs:


Tax exemptions on the purchase of EVs:


Tax exemption on the import of EVs:  – zero duty on battery cells, inverters, and chargers. The government has also allowed taxpayers to claim tax relief in lieu of compliance with RoHS norms relating to hazardous substances used in manufacturing lithium-ion batteries (including cobalt) by electric vehicle manufacturers at present; however, this benefit is available only if they have installed such equipment within five years from the commencement date or after March 31st, 2019.


Favorable government regulations will drive growth for the EV sector in India


With the government making it easier for people to buy electric vehicles, and with more and more companies entering the market, it’s clear that there are plenty of opportunities for investors in this space.


EVs are getting cheaper and more affordable. The cost of an EV has been decreasing steadily over time, which means that people can now afford them without having to put too much money down on their loans or credit card. This makes EVs an attractive option for new consumers who aren’t used to owning cars (or even driving).


EVs are getting faster. While they may not be as fast as traditional combustion engines when it comes to acceleration, they do have other advantages like being more fuel efficient overall (which saves you money) or being less polluting than gasoline engines since there’s no air pollution directly emitted during operation; however, these benefits aren’t enough alone so we’ll discuss them further below before moving onto another topic altogether!



It is evident that the Indian Government is committed to promoting greener forms of transportation through its EV policy. It has taken a number of initiatives such as increasing taxes on diesel cars and incentivizing the use of electric vehicles by offering tax rebates. In addition, the government plans to set up charging stations across India and introduce electric buses in major cities by 2019


Safest Way to Use a Public Restroom A Germophobe's Guide

Safest Way to Use a Public Restroom: A Germophobe’s Guide

Public restrooms are a necessary evil. But if you’re a germophobe, they can be almost as scary as the plague itself. And even though these spaces are often filthy and full of germs, it’s still possible to avoid getting sick by following some simple rules:

Look for a clean-looking bathroom.

It’s important to look for a clean-looking bathroom. Don’t use one that looks dirty or filthy, especially if you’re visiting during flu season.

In general, bathrooms should be free of any obvious signs of wear or tear; this includes cracked paint, stains on the floor or walls, and so forth. If you see any of these things while checking out the facilities at your local café (or indeed anywhere), run away immediately—it’s probably not safe in there!

Before you enter, make sure the door is clean.

Before you enter, make sure the door is clean. You should look for a clean-looking bathroom, with no signs of debris or mold on the walls and floor, as well as no rips or tears at the bottom of the doors. If you can’t see through part of a doorframe because it’s covered in grime, don’t go inside—the inside may be dirty too!

If there is no paper towel dispenser in sight and there’s only soap available elsewhere (like in your hand), use your own after washing up with cold water from an outside faucet or sink; bring along some extra paper towels if possible so they won’t run out while you’re on duty; remember that most public restrooms don’t have soap dispensers either? Then again…if they do have one…bring your own!

Wash your hands before and after using the toilet.

You can avoid getting sick by washing your hands with soap and water before and after using the toilet. Use warm, not hot water; it’s important to make sure that you get a sufficient amount of soap into each hand-washing session.

Wash for at least 20 seconds—and make sure you’re using enough liquid detergent or antibacterial soap! An easy way to do this is by turning on the faucet while holding up one hand with an open palm facing upward as if pointing at something in space (like an airship). Then turn off the running water and apply more soapy water from underneath until both hands are covered with lather—this way it’ll be easier for anyone else around who may want some attention from their bathroom buddy too!

Use paper towels to open doors, not your hands.

  • Use paper towels to open doors.
  • Don’t touch the door handle with your hands.
  • Don’t touch the door handle with your face.
  • Don’t touch the door handle with your body or any part of you that may be exposed while using one of these public restrooms (e.g., arms and legs).
  • And don’t ever put anything on top of a urinal or toilet seat!

Keeping your hands clean is more important than anything else you do while using a public restroom, so don’t neglect this step!

Wash your hands with soap and warm water, then dry them thoroughly with a paper towel. After washing your hands for the first time, use a fresh paper towel to open the door of the bathroom stall or cubicle before exiting; this will help prevent any germs from entering into your body when you exit. When leaving the bathroom or changing rooms at work/school, always wash again after touching anything inside—especially if it was unwashed surfaces like railings or sinks that were used by others before yours. Don’t touch any objects such as doors knob handles (this includes key locks), telephones buttons etc., unless they were handled by someone else before yours during their visit

Use toilet paper to open the stall door.

If you’re using a public restroom and have to use the toilet, there are some things that can make your life easier. First, don’t touch the door handle with your hand. It’s easy to forget this when you’re in a rush or just want to get out quickly. Still, if you do something like that and then try opening it again later, it will be awkward because now there’s no way for anyone else who comes after you (or even before) to know whether or not someone has been in since last time they were there—even if they didn’t see any evidence of anyone using it before them!

Next: Don’t use toilet paper as an opener either—it could damage one of these other items mentioned above! they’ll provide similar results while being significantly safer options than reaching into someone else’s waste bin where germs could live longer than necessary due to lack o proper cleaning procedures regularly followed throughout their lives leading up until death day itself.”

Are you going to use the sink? If so, be aware of other people’s germs.

Use a paper towel or prepackaged paper napkins (like those in hotel rooms) when washing your hands after using a public restroom. If there’s no paper available, use an alcohol-based hand sanitizer. Hand Sanitizer before drying off with another piece of clean cloth. This will help avoid spreading bacteria from one area of your body onto another (for example, from touching surfaces in one room onto those in another).

When opening faucets during hand washing and flushing toilets/urinals: make sure they’re clean before touching them with unwashed hands, you should always wash up first so as not to spread germs around unnecessarily just because someone else forgot about cleaning something up before leaving their home!

How are you handling the soap dispenser?

When it comes to soap dispensers, it’s important to know how they work. The most common way is with a lever that you pull down when your hands are wet (and therefore germ-filled) in order to lower the soap dispenser cover. This can be risky if someone else has just used the bathroom and left their hands on top of yours—you’ll both get dirty!

If everyone uses paper towels or toilet tissue instead of touching germy things like soap dispensers and hand dryers, then no one will ever have any reason for concern about getting sick again after using public restrooms.

Don’t touch your face while you wash your hands.

Don’t touch your face while you wash your hands.

Don’t use the same hand that was used to wash your hands to touch your face. This can spread germs from one part of the body to another, especially if it’s not sanitary or clean enough to be touching any surface other than the toilet seat or toilet handle.

Dry your hands carefully with a clean paper towel or blow dryer.

Having used public bathrooms for years, I’ve found that the most efficient way to dry your hands is with a paper towel. Don’t use the same one you used to open the door! Also, don’t touch your face while drying your hands. This can spread bacteria all over as well as make you look like an idiot when someone watches them go down on their buddies at home.

Finally, once you’re done drying off and have finished cleaning yourself up (assuming there was no toilet paper left in there), turn off the water by turning off both taps at once—this will avoid any potential flooding problems when people come back into their stalls later on!

The best way to avoid catching germs is to wash your hands!

The best way to avoid catching germs is to wash your hands!

Whether you’re in a public restroom or at home, you should always wash your hands before eating or handling food. Hand sanitizer can help keep germs away when soap isn’t available. Use it in places where there’s no water access—like on a plane!


We hope this guide has helped you avoid getting sick from germs. Remember, the best way to avoid catching a cold or other illnesses is by washing your hands regularly and keeping them clean. If you’re worried about possible contamination at other places besides public restrooms, try just carrying hand sanitizer with you wherever you go!


8 Common Problems Faced By Public Restroom Users

8 Common Problems Faced By Public Restroom Users


If you’ve ever found yourself in a public restroom, you know how important it is to make sure that everything is clean. Unfortunately, not all public restrooms are created equal. Sure, some may be cleaner than others, but there are also some common problems that plague even the most well-maintained establishments. Here are just 8 of them!

1. Dirty restroom Floors

A restroom floor is a space that’s not meant to be used as a toilet. It’s usually where you go when you need to use the bathroom and enter through a door on the side of the wall instead of going into an actual stall.

If your restrooms are dirty, this can affect how comfortable everyone feels in them. Dirty floors can cause people with allergies or other medical conditions such as asthma and congested lungs (or any other physical ailments) to have an adverse reaction if they enter a dirty restroom—and if they don’t know how to clean up after themselves properly, then this could lead them into risky situations like passing out from lack of oxygen due to being unable breathe properly because their lungs were clogged from dust particles getting into their system through mucous membranes which line our airways—the same thing happens when we eat too much junk food!

2. Smelly smell

It’s important to know that toilet smells can be caused by a variety of issues. Some of these include:

Bad plumbing and pipes (especially if your bathroom doesn’t have good ventilation)

Food particles in the air from cooking or food preparation, especially if you’re using a microwave or stovetop for cooking mould growth around drains and other areas where water goes underground and then back up again into your house.

3. Dirty Water Faucets

Water faucets in public restrooms can harbour huge amounts of pathogens that can be easily transferred to the users. This is because they are used by many people daily. The best solution is installing touch less water faucets in public restrooms to reduce the accumulation of dirt and promote good hygiene.

Wipe at the sink and mirror with another tissue or napkin, taking care not to get any on them because they’ll need to be cleaned later anyway (if you don’t want to wait until after you’ve finished using the bathroom).

If your hands are sticky, don’t attempt this step until you’ve moisturized them first!

4. Not enough toilet paper.

Toilet paper is a basic necessity. It’s something we all take for granted, but it’s often overlooked when you’re in a public restroom. There may be no toilet paper available, or there may be too much of it and not enough dispensers to use it all up. If you find yourself without any toilet paper, remember that your hand dryer will do in a pinch until more arrives!

If the attendant doesn’t provide any toilet paper while they’re helping some other person who has run out of theirs (and they probably won’t), ask them if they can get some from another stall before leaving the building with only half an armload of tissues left over from earlier trips around town—or even better yet: bring along extra rolls just in case!

5. Broken stall door locks

Broken stall door locks can be a safety issue. If your stall doesn’t have a lock, you may not feel safe when using it. This makes sense because if someone wants to enter your bathroom without permission, they could do so right around the time when someone else is in there. You wouldn’t want them walking into your stall while you’re using it!


Broken stall door locks can also be an issue for people with disabilities or young children who need help opening doors. Parents will often ask others in case their children get stuck trying to open one themselves; this means that both parents need assistance from each other during this process—and if neither party has accesses well enough then there’s no way anyone will ever get unstuck!

Finally (and most importantly), broken stall door locks make people shy about entering certain public bathrooms because they don’t want anyone looking at them too closely while doing so; this is especially true for those who might not feel comfortable being exposed like this in front of others who aren’t aware of how uncomfortable such situations make us all feel internally.”

6. Out-of-order soap dispenser

When using a public restroom, it’s important to remember that the soap dispenser is out of order. If you don’t have any other options, you can use a paper towel to dry your hands.

If this isn’t an option for you and you want to get rid of germs as soon as possible, bring your own soap with you — but remember that most hand sanitizers are safe for cleaning water droplets off surfaces rather than washing them away completely (which may leave lingering traces).

7. Poor Ventilation

The ventilation in public restrooms is a very important aspect. Without proper ventilation, the air inside your bathroom can be quite stuffy and uncomfortable. If you have a smelly bathroom or one with poor ventilation, then this will make you feel uncomfortable while using it as well.

If you are planning on renovating your restroom and want to improve its ventilation levels, here are some tips that can help:

Install ceiling fans or exhaust fans on both sides of each stall door so that they blow out fresh air into them whenever someone opens up their stall door. This way, everyone will benefit from having an improved experience when they go into their respective stalls every day after work/school hours (which is usually around 8:00 pm).

What happens if there’s no good ventilation? Your body heat from sitting close together may cause other people nearby to feel warm too; thus making everyone sweat uncontrollably even though there isn’t much moisture present in any part of our body except perhaps our eyes which get irritated easily due to lack of moisture (IIRC).

8. Dirty sinks and mirrors.

Don’t touch the mirror, Don’t touch the sink, Don’t touch anything else in the bathroom and wash your hands before using it again!

If you have any cuts or sores on your hands, do not touch anything in the bathroom. If you have to touch something, use paper towels or tissues to clean up after yourself and throw them away immediately.

Remember to wash your hands!!

Hand-washing is an important part of keeping yourself safe. It’s also a good idea when you visit the restroom, especially if you have to use the bathroom before eating or after using it.

Wash your hands with soap and water (or another cleansing agent).

Dry them with a paper towel or tissue.

Use hand sanitizer if there are no paper towels available or if soap and water aren’t available at all (like in some public restrooms).


Public restrooms are a necessity for everyone, and knowing how to use them correctly is important. The most common problems faced by public restroom users are dirty floors, smelly stalls, broken lockers, and faucets, as well as poor ventilation. So remember to wash your hands first before using the toilet!


how to increase footfall at your restaurant

How to Increase Footfall at Your Restaurant

When it comes to growing your business, the best way to get more customers is by increasing footfall. In this article, we’ll show you some tips on how you can increase footfall at your restaurant.

Focus on your food and service

It’s important to focus on the quality of your food and service. This can be achieved by having good food, being attentive to customers, giving them great service, and being constantly innovative in the way you dish out dishes.

Boost your marketing efforts

There are many ways you can boost your marketing efforts.

  • Use social media to promote the restaurant and share photos, videos, and posts from your team.
  • Use email marketing to send out newsletters with information about specials, new menu items, and more.
  • Print media such as magazines, newspapers, or flyers can be used in-store as well as at events like festivals or trade shows where foot traffic is high (but remember not all stores have the resources needed).
  • Word of mouth is also an effective way of spreading the word about your business—you could potentially get customers talking about how much they like something specific on their visit (or even asking if there’s anything else worth checking out).

Contact food bloggers and critics

Food bloggers are a great way to get feedback on your food. They can help you improve your menu, and they’re also great resources for getting more customers in the door.

You can contact food bloggers via social media or email. Some of them will reply if you ask them directly, but others may not respond unless they know who you are—so make sure that when contacting one of these people, mention that “I’m a restaurant owner looking for tips” or something along those lines so they know who’s asking!


Give leverage to social media platforms

Social media is a great way to engage with your customers and promote your restaurant. Here are some ways you can use social media to increase footfall at your restaurant:

  • Use Facebook and Twitter to post specials on specific days of the week, such as Monday’s fish and chips or Tuesday’s steak night. This will encourage people who may not normally visit the restaurant on a given day but will be tempted by these offers because they know it’s coming up soon. You could also try using hashtags or sharing posts directly from other businesses whose products are similar to yours as part of an advertising campaign!
  • Create a page for special events like birthdays or anniversaries so people can find out about them before they happen (or even better, create some sort of loyalty program where customers get points towards free meals after every purchase). You could write about them on Facebook or Instagram – even though this might seem like unnecessary work if there aren’t many followers yet anyway…but wait till after Christmas when everyone starts coming back!

Focus on seasonal specials

Seasonal specials are a great way to attract new customers and increase footfall at your restaurant. If you are a cafe or restaurant, it is important to keep up with the latest trends in food, so that you can attract more people who want to eat there.

Take advantage of the seasons and celebrate them by offering seasonal specials. A birthday cake on your birthday is a great way to attract customers, especially if you’re running a special promotion that day.

Hold special events

You can also increase footfall by holding special events. Special events are a great way to get your name out there and attract new customers, but they’re more than just that. They’re also an opportunity to give back to the community by raising money for charity or rewarding loyal customers who have been with you for years.

For example:

  • Hold a competition where customers vote on their favorite dish from your menu
  • Host an event for charity (like donating food for free)

Increase prices but ever so slightly

You can increase your prices by a small amount, but if you do this too much, people will start to notice and lose trust in the restaurant.

You should always be careful not to go too far with price increases because customers don’t know how much money they’re spending when they go out. It’s easy for them to make comparisons between restaurants so it’s important that yours is competitively priced compared with competitors’ menus and pricing structure (for example: if your competitor has $30 dollar plates of food while yours only charges $20 dollars).

Run coworking at your cafes

Running a coworking space at your cafe has been proven to increase footfall. It’s an easy way to boost business and make money, but it’s not something that you can just do on the side. You need to be committed and have a clear vision of how you want things to run before going ahead with this project. Here are some things you should consider:

  • What is coworking?

Co-working spaces provide shared workspace for freelancers, small businesses and start-ups who want access to office space in one place without having their own office lease or building maintenance costs (among other things). The benefit for customers is that they get what they pay for—high-speed internet connectivity; free coffee; access 24/7; etc.

Millennial Customers

Millennials are a large demographic, representing more than one-third of the US population. They’re also the largest generation in America and are more educated than any other generation before them. As a result, they have high expectations for the products and services they use—and they want to work for companies that meet those expectations.

While many Millennials may not be aware that their lifestyle choices impact your business (for example: if you offer free Wi-Fi at your location), others do care about what kind of impact their purchases have on others’ lives.

Stay Updated with Technology

There is no doubt that technology has been a driving force behind the growth of many businesses and industries. From social media to mobile apps, it’s easy to see how businesses can use technology to their advantage when running their own business. There are also many ways that you can stay up-to-date with the latest trends in technology which will help you keep your customers engaged and happy, which is key if you want them coming back again and again!


These tips can help you increase footfall at your restaurant, but there’s no point in doing it if your food isn’t good enough. Remember that the most important thing is that customers 


How To Market Your Restaurant’s New Menu and Pricing

How to market your restaurant's new menu and pricing

How To Market Your Restaurant’s New Menu and Pricing

If you’re rolling out a new menu, then this is the perfect opportunity to attract new customers and excite your existing customer base with something new. Launching a new menu lets you have some great content that will level up your restaurant’s advertising game.

With this, you can take advantage of your new menu’s potential and pump up your new and existing customers to try out your new items. Along with your service and ambiance, restaurant menu and price innovation is a must for every restaurant that wishes to attract more customers and increase its sales.

1.Approach Influencers and Bloggers

Media plays a huge role in the success of any new product, and food is no exception. Reach out to some of the popular food bloggers to try out your newly launched menu and ask them to write a review.

Or, you could also reach out to social media influencers who will create content for you, promoting your new menu and pricing in an engaging way. Your new menu should be enough to convince them to promote your establishment and post about it on social media so you don’t have to spend any money or come up with new marketing ideas.

2. Create a Buzz In Advance

If you’re revamping your menu, announcing it ahead of time will give customers a reason to visit and it will create excitement about what’s coming in next.

We know your loyal customers will be sure to visit on D-day for their first taste of the new menu and like the unveiling of a new product, your new menu launch could make for an exciting event.

3. Appealing Menu Design

Your new items on the menu will have new pricing. To emphasize the start of something new, redesign your restaurant menu so  that it will look more appealing to the customers.

You may choose to hire a designer, but there are many software and easy-to-use apps that will help you do the job yourself. A newly designed menu is a clear indication that your menu pricing and food items have been revamped and that customers will be able to find out what’s new!

4. Leverage Online Marketing

You have invited a food critic and an influencer to your establishment. But your social media marketing strategy can’t stop at just that! Leveraging social media marketing is essential for engaging with customers, and it’s the best way to entice new ones into your restaurant.

The platform is free, so you can test it out without spending any money. Make sure you answer the right questions and reach out to your desired audience with specially targeted content.

5. Giveaway Contest

Your social media game should be in high gear. You can get creative with your social media campaign and bring in new audiences, as well as create some buzz around your menu with giveaways, contests where you ask customers to take a picture or post about your new menu, tagging your restaurants in their stories or posts will be the sure shot way to spread the news like wildfire and gain many new customers.


As you can see, there are many ways that your restaurant can advertise its new menu. Many of these strategies will require a bit of planning and capital, but they will help your restaurant retain old customers while drawing in many more new ones. We hope these tips help you reach out to customers and secure a successful future for your restaurant. And if you are new to this industry and want to start your own restaurant, here is the step by step guide to help you.

The Complete Guide to Start Your Restaurant Business

A Complete Blueprint On How To Start A Restaurant Business In India In 2022

A Complete Blueprint On How To Start A Restaurant Business In India In 2022

Many people dream of owning their own business, but few ever achieve it. For those who do, the rewards can be vast and life-changing. Owning your own restaurant is one of the most rewarding experiences a person can have. The hours can be long and the risks substantial, but the rewards (financial, emotional, and spiritual) are well worth it.

Restaurant owners must be both creative and tenacious in order to succeed.

Restaurant Business In India In 2022

The Indian restaurant owners market is one of the fastest-growing in the world. It is anticipated to rise to INR 5.99 trillion by 2022-23, growing at a compound annual growth rate of 9 %, according to the National Restaurant Association of India (NARl) report. Despite the challenges and difficulties restaurant owners face, opening a restaurant in the near future is still a viable option.

The Complete Guide To Starting A Successful Indian Restaurant

If you are thinking about starting a restaurant business in India, then this step by step guide is for you! We will cover everything from licensing requirements to opening costs, and provide helpful tips along the way. Let’s get started!

  • Plans for new restaurant concept 
  • Start your restaurant business with investment!
  • Evaluating Restaurant Costs Involved
  • Get All the Licenses You’ll Need to Operate a Restaurant
  • Nail down a perfect restaurant location
  • Get the best team for your restaurant business
  • A creative and visually stunning menu design
  • Choose the Right Vendors and Suppliers for Your Restaurant
  • Plan a great Marketing Strategy
  • Install the right technology 

In this article, we’ll outline the steps that are important for you to take in order to get started. First and foremost, you’ll need to gather the necessary knowledge about the industry. Secondly, you’ll need to have a business plan that is tailored to the Indian market.

1.Plans for Restaurant 

When starting a restaurant business, the most important decision is deciding the idea. You need to keep many things in mind before deciding on a concept, including the amount of capital you’ll need. There are a number of factors to consider, such as what type of food you want to serve, your location and how much competition you’re up against. It’s important to do your research so that you can make an informed decision that will help you succeed in this venture. You open your restaurant.

When choosing a theme for your restaurant, take into account the style of food that you’ll serve. If you’re planning on serving contemporary cuisine, go with a modern design. On the other hand, if you’re serving traditional Italian fare, go with an antique look.

2.Start your restaurant business with investment

If you are operating a restaurant and want to start your own business, then the best way to go about it is with investments. This is because most aspiring restaurateurs’ dreams never see the light due to a lack of funds, and this is one of the most important things to consider when you think of opening a restaurant business.

Investors can help you start your restaurant business. Take these three ways through which you can raise money for your dream restaurant:

  • Self Funding
  • Loan
  • V/C Angel

3.A Evaluation of Restaurant Costs Involved

Restaurant costs are a significant part of running a restaurant. The following are the significant costs involved in starting a restaurant business: rent, utilities, equipment, food, labor, and advertising. It is important to evaluate and plan these costs carefully in order to make sure that the restaurant is profitable.

Food cost – The food cost is the cost of all the raw materials used in preparing a dish. You need to keep this figure in mind as it should always be 30% of your menu price. Ideally, you should make a list of vendors for sourcing ingredients beforehand so that you don’t spend too much time sourcing or selecting ingredients.

Labor cost –  Labor costs are composed of two parts, wages and wages and benefits. The main factor that determines labor cost is the number of hours needed. If a restaurant has less number of employees, then it will be advantageous to pay them extra so as to maximize margins while opening a restaurant.

Overhead costs- Overhead costs are expenses that are not related to food or labor. This includes rent, utilities, salaries and salaries for other personnel.

4.Get All the Licenses You’ll Need to Operate a Restaurant

Restaurants in India are subject to various licensing requirements from the government. The cost of obtaining these licenses varies, depending on the size of your venture. You’ll need a license for your restaurant if you’re opening a new establishment, and you may need additional licenses if your restaurant serves alcoholic drinks or if it’s within a certain distance from school or hospital.

  • Municipal corporation trade license
  • GST Registration
  • Professional tax license
  • Liquor license
  • Business registration

5.A Perfect Restaurant Location

It is important to find the right location for your restaurant business. It can determine whether you succeed or not. You should consider factors such as traffic, competition, and cost of rent when choosing a location. Evaluating the competition would help you understand the customer base that hovers in that area, their pocket size, and their needs. You can then use this to create a better product or service for them.

Factors to be considered while deciding the location of your restaurant business in India-

Visibility – Visibility is one of the biggest factors that affects a restaurant’s success. The restaurant should be located in a place that is easily visible as well as accessible. It should also be in an area where there are many people who will come to visit and eat at the restaurant. It should be near tourist attractions and other places where many people go to eat, so it can attract more customers.

NOC – NOC is a legal document that is mandatory in India. It certifies that the restaurant complies with all the necessary municipal, health and safety regulations.

The certificate must be obtained from at least three of your neighbours before.

Complete Guide TO Start Your Restaurant Business

6.Get the best people for your restaurant business

Running a restaurant business in India is a challenge due to the high competition and low prices of food. Hiring the right talent and retaining them is one of the biggest challenges. Referred hiring is very well accepted in India, with employees referring their friends, family, and colleagues for jobs. This method is often successful because it allows restaurants to find employees with good references quickly and affordably. Additionally, since employees are usually happy with their current job, they are more likely to refer others.

There are three types of staff required in a restaurant- 

  • Kitchen staff
  • Service staff
  • Management staff

Each type of staff has its own set of responsibilities and duties, which is why it is important to have the right personnel on board for a successful operation. A well-functioning kitchen will be able to produce high quality food while a service that is attentive and polite will help keep customers happy.

Choosing the right chef for your restaurant can be one of the most important decisions you make. Not only does your chef have to be good at cooking, but they also need to have a keen eye for design, as what’s on the menu is what will attract customers. Additionally, your chef will help you develop and maintain your menus, ensuring that all of your food is of the highest quality.

7. A Creative and Visually Stunning Menu

Designing a restaurant’s menu can be an expensive and time-consuming process. It is important to make sure that the items on the menu can be prepared quickly and easily, so that the restaurant can keep its food costs low. The menu should comprise items that can be popular with both customers and staff. It is also important to include items that appeal to different sections of the population.

8.The Right Vendors and Suppliers

When it comes to running a successful restaurant, having a healthy relationship with your suppliers and vendors is essential. By monitoring prices, comparing them, and keeping an open line of communication with your suppliers, you can ensure that your restaurant runs smoothly. Having at least two-three vendors in each category will help ensure that you’re getting the best possible deals.

It is always preferable to have long-duration contracts with the vendor as it helps in maintaining the consistency of your raw materials. You also need to check the Trade Identification Number (TIN) of the manufacturer to ensure that the material you are purchasing is not from a counterfeit source. Trade sanctions also apply to certain countries and if you are unsure, it is best to err on the side of caution.

9.Marketing Strategies

Planning a successful marketing strategy begins with understanding your audience and their needs. Next, create a plan that focuses on delivering value to your customers. Finally, make sure all elements of your marketing plan are executed flawlessly to ensure success. Here are some tips for creating a successful marketing strategy: 

  1. Know Your Audience- It’s important to know who you’re targeting with your marketing efforts and what will appeal to them. Are you selling to consumers in the offline world or online? What is their age group? What is their budget? Once you have this information, it’s time to develop specific goals for each area of your target market. 
  2. Create Value for Customers – Unless customers know what they’re getting for their money, they won’t be likely to purchase anything from you. That’s why it’s so important to create value for them. By providing quality products and services, you can keep your customers happy and loyal, which in turn will lead to more sales.

10. Restaurant Technology

Restaurant technology can often be the most ignored part of running and managing a restaurant, though it is without a doubt the most important. With new-age modern technology, robust POS systems have come up with a number of features that can make running and managing your business much easier. From order tracking to inventory management, these systems can help you keep tabs on your business and make sure that everything is running smoothly.

We’ve gathered everything you need to know about starting a restaurant from scratch, including tips for budgeting and marketing your establishment. So whether you’re dreaming of owning your very own eatery or just want to be prepared for the challenge ahead, read on!